As April rolls around, businesses have a perfect opportunity to refresh their content marketing strategies and engage with their audience in new and exciting ways.
With the changing season and various events occurring throughout the upcoming month, there are plenty of opportunities to connect with customers and drive brand awareness. Here are some creative content marketing ideas tailored for Australian businesses to consider this April:
Tap into the festive spirit of Easter by creating themed content that resonates with your audience. This could include:
As autumn settles in, create content that celebrates the changing season and highlights how your products or services fit into this time of year. This could involve:
April 25th marks Anzac Day, a significant day of remembrance in Australia and New Zealand. Consider creating content that honours this occasion while also tying it back to your brand:
You may also choose to connect with your community during this time by acknowledging the date’s significance in a simple post.
With the weather cooling down, many Australians want to spend time outdoors and explore nature. Tailor your content to appeal to this audience by:
April 22nd is Earth Day, making it an excellent opportunity to demonstrate your company’s commitment to sustainability and environmental responsibility:
By embracing these content marketing ideas and building upon them to suit their style, businesses can effectively connect with their audience, drive engagement, and build brand loyalty throughout the following months.
Remember to stay authentic to your brand values and audience preferences while leveraging this season’s unique opportunities.
IMPORTANT NOTICE
This blog post contains general information only and has been prepared by Allworths without reference to your objectives, financial situation or needs. Allworths cannot guarantee the accuracy, completeness or timeliness of the information contained here. By making this information available to you, we are not providing professional advice or recommendations. Before acting on any of the information contained here, you should seek professional advice.